My process
In the tech ecosystem, my role is to connect behavioral data with interface design to optimize digital products and eliminate friction in the user journey. Specializing in Product Growth, SaaS, and gamified platforms, I have experience in end-to-end design, working both on creating projects from scratch and continuously optimizing products with active user bases. I leverage Product Analytics tools to diagnose user frustration and transform complex behaviors into intuitive, high-engagement flows.
My journey started with a Visual Design degree from Salvador University (UNIFACS), giving me a deep understanding of digital design, branding, and visual communication.
Education
Driven by a passion for digital experiences, I later completed a UX/UI specialization at Cubos Academy. There, I perfected my skills in user research, interface design, and prototyping, focusing entirely on creating intuitive, user-centered products."