Colab+

Detalhes

UX/UI Design
Client: Colab+

Academic project
Year: 2024

The case study on the Colab+ project explores the difficulties faced by aspiring entrepreneurs, highlighting the importance of networking and community support in overcoming common challenges, such as inappropriate pricing, financial difficulties, and communication issues.

How can we provide support and networking opportunities for aspiring entrepreneurs?

84,7%

93,7%

Companies operating in Brazil, as of the end of 2023, are small businesses - Ref: Gov.br

Female entrepreneurs run their businesses on their own - Ref: CNN Brasil

We assume that many new entrepreneurs don’t know how to articulate their real challenges or seek help effectively. What challenges lead new entrepreneurs to seek help?

“Every entrepreneur has a need, which is why networking is so important for meeting people with similar challenges.”

To create a solution that truly makes a difference, we went out into the field to listen to these entrepreneurs. We identified the main challenges they face.

The data reveals that most of the respondents are young, with limited experience, and face financial and communication challenges.

There is a strong trend toward using the internet and social media—especially Instagram—for networking and business development.

66,7%

12 of 18

Entrepreneurs seek a support network through networking

Pedro Tavares - Interview

Of those interviewed, have 2–5 years of experience and are under 35 years old.

Understanding People's Struggles and Needs

“The most important thing is the exchange of information, tips, and the help they can offer one another.”

Alexandre - Interview

Putting ideas on the table

🔵 Networking Platform and Support Community

🟢 Accounting System with Cash Flow Tracking

🔴 Unified Learning Platform

🟡 Events and Tasks Calendar

Each member was given 2 points so we could decide, from among all the members' ideas, which features and resources would guide us in both creating the wireframe and developing the user flow.

Time to refine the idea

Hands-On

The Learning Area, the Cash Flow System, and the Networking Space are examples of elements that stand out for their importance to the platform’s success and effectiveness. The preservation of these resources reflects a consensus on their significant contributions to the user experience and low-effort implementations.